At Illuminated Marketing, we recognize that AI has become a force in our world. While we appreciate streamlined processes and the tools that help us do our job more efficiently, we never want to lose touch with the parts of our work that are best accomplished through human connection. AI can help us streamline a process or clarify a problem, but we use it strategically in ways that amplify our creativity and thought processes.

Changing Tides Family Services is a family resource agency offering community-based services for behavioral and family empowerment and early learning and care. However, you wouldn’t have known that looking at their old logo.

When people talk about what makes a great logo, the conversation can often include those well-known brands. You know McDonald’s Golden arches, Nike’s swoosh, and Apple’s…well, apple. These logos are instantly recognizable, set trends, and most importantly: they’re simple. But you’re not a global corporation. You’re a community organization looking to rebrand. Or an economic development trying to rally stakeholders. You’re a small business just starting out. Do you still need

Despite providing more than 900 individuals with essential resources and supplying more than 51,000 meals and 33,000 shelter bed nights each year, too many people in the community had never heard of Arcata House Partnership (AHP).

For the approximately 2,000 people residing in Hoopa Valley, the largest Indian reservation in California, getting fiber internet installed was monumental. Thanks to the SB156 Middle Mile Broadband Project*, the project would be the first-of-its-kind joint build between a sovereign nation and the State of California.

If you’ve ever found yourself rushing to pull together a last-minute campaign or feeling embarrassed about an out-of-date website, you’re not alone. Many leaders feel off balance in their marketing — overextended, inconsistent, and frustrated that their message isn’t landing the way they hoped.

The Client In 2025, the Eureka Mayors Coalition is prioritizing unity, accessibility, and community-centered celebration by uplifting existing local holiday events instead of organizing a new standalone experience. With economic challenges impacting many families and businesses, our shared aim is to help our community celebrate meaningfully, without adding strain to an already busy holiday season. How Illuminated Marketing Helped To amplify this vision, we created a seasonal

Humboldt Spay/Neuter Clinic is a non-profit, grassroots organization that offers low-cost spay and neuter surgeries as well as other services for animals in Humboldt County.

Over the years, I’ve been fortunate to work closely with clients on leadership development, team alignment, and strategic facilitation. These are the services I’ve been offering for some time now, and I’ve seen the profound impact they have on organizations.

North Edge wanted a way to better engage their audience, share client success stories, and drive traffic to their website.

With a mission to foster economic growth and help clients with their real estate, Annalise transitioned her personal brand into a brokerage.

With the Klamath River Dam Removal being the largest dam removal in U.S. history, it’s drawn a lot of public interest.

The Client The Greater Trinidad Chamber of Commerce's (GTCC) mission is to enhance the economic and social well-being of the people of...

The California Fishermen’s Resiliency Association works tirelessly to mitigate and minimize the impact on commercial fishing operations.

Redwood Region RISE (RRRISE) is a regional initiative focused on developing a sustainable and equitable economy for Northern California.

The Redwood Coast Region Economic Summit is a two-day economic summit designed to foster innovative thinking throughout our region...

Storytelling is our job. No seriously - everything we do revolves around stories.

With their rebrand, North Edge sought a fresh digital presence to reflect their updated mission and values.

Discover how Six Rivers Mechanical revolutionized their small business marketing with our comprehensive strategy and digital overhaul.

This year, the Elections Office implemented the Voters Choice Act (VCA) which expanded voters’ options for how, when, and where...