At Illuminated Marketing, we recognize that AI has become a force in our world. While we appreciate streamlined processes and the tools that help us do our job more efficiently, we never want to lose touch with the parts of our work that are best accomplished through human connection. AI can help us streamline a process or clarify a problem, but we use it strategically in ways that amplify our creativity and thought processes.

Changing Tides Family Services is a family resource agency offering community-based services for behavioral and family empowerment and early learning and care. However, you wouldn’t have known that looking at their old logo.

When people talk about what makes a great logo, the conversation can often include those well-known brands. You know McDonald’s Golden arches, Nike’s swoosh, and Apple’s…well, apple. These logos are instantly recognizable, set trends, and most importantly: they’re simple. But you’re not a global corporation. You’re a community organization looking to rebrand. Or an economic development trying to rally stakeholders. You’re a small business just starting out. Do you still need

Despite providing more than 900 individuals with essential resources and supplying more than 51,000 meals and 33,000 shelter bed nights each year, too many people in the community had never heard of Arcata House Partnership (AHP).