Peter Winkler and the 53 Ums
A high school tale of humiliation, gumption, and overcoming my fear of failure.
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Allie Heemstra
- Jan 24
- 5 min
The Wisdom in Being Scrappy
The invitation to enter in remains–we may just have to be a little bit scrappy to make it work.
Allie Heemstra
- Jan 11
- 3 min
I Love…
A poem for my birthday, inspired by what I love.
Allie Heemstra
- Nov 4, 2021
- 5 min
Allie’s Advice Column - How to Break the Cycle of Being Consistently Inconsistent
There are so many aspects to marketing, but at the end of the day, the biggest task is to just keep showing up.
Allie Heemstra
- Oct 5, 2021
- 10 min
Reverse Advice Column: How Can I Prepare My Business for Motherhood?
For my first “Reverse-Advice Column”, I’m reaching out to a few women and asking them to give me some advice.
Allie Heemstra
- Sep 14, 2021
- 6 min
Allie’s Advice Column - Is Social Media Leaving You Daunted and Drained?
In my new advice column series, I tackle the main marketing issues that keep us up at night.
Allie Heemstra
- Sep 2, 2021
- 5 min
September is the New January—What are you waiting for?
My favorite aisle in Target is the school supply aisle. It started as a little girl—every August we’d come in from the mugginess that was...
Allie Heemstra
- Jul 1, 2021
- 7 min
How to Step Off the Hustle Treadmill
Many of us are grappling with how to orient our lives coming out of this pandemic. Here are some guideposts to hustle less.
mtb214
- Mar 11, 2021
- 4 min
Who’s On Your Board?
Why and how you should cultivate your own personal board of advisors for your business and life.
Allie Heemstra
- Nov 20, 2020
- 6 min
Let’s talk about burnout...
I’ve been burned out before. I do everything I can to make sure I never have to experience that feeling again. Five years ago, I was a...
mtb214
- Jun 11, 2020
- 3 min
My heart is breaking—and here’s what I’m doing about it.
I’m worried about saying the wrong thing. But I’m more concerned about the danger and hurt caused by not saying anything.
Allie Heemstra
- May 22, 2020
- 3 min
Why I Became a StoryBrand Certified Guide
As a StoryBrand Certified Guide, I can help you make your business more resilient through effective marketing strategy.
Allie Heemstra
- May 7, 2020
- 4 min
The Paradox Lessons of COVID-19
We are all in a liminal space. The shock of this global pandemic has started to wear off, and yet the ending point isn’t quite clear yet....
Allie Heemstra
- Apr 23, 2020
- 2 min
Here are Some Helpful Resources to Get you Through this Crisis
There’s a lot of information, webinars, tips, and ideas coming our way right now. Some is helpful, some is overwhelming, and a lot of it...
Allie Heemstra
- Apr 9, 2020
- 3 min
Intentional Marketing for Resilient Businesses (Free Resource!)
As I write this, I’ve been sheltering in place for 17 days. The newness of the COVID-19 disruption has worn off, yet the wide chasm of...
Allie Heemstra
- Mar 26, 2020
- 3 min
Rethinking Resilience in the Midst of Crisis
A month ago, the premise of a global pandemic requiring all of us to stay at home indefinitely would have sounded like a far-fetched...
Allie Heemstra
- Mar 12, 2020
- 6 min
Using the Enneagram as a Marketing Tool: Part 2
On any given day, I get to work directly with a variety of business owners and leaders. I maybe sitting down to coffee with a yoga...
Allie Heemstra
- Feb 20, 2020
- 4 min
Using the Enneagram as a Marketing Tool: Part 1
Can you remember the worst boss you ever had? What was it that made them hard to work for? Maybe she was unnecessarily rude as they gave...
Allie Heemstra
- Feb 6, 2020
- 3 min
Good Marketing Starts with Self Awareness
I’ve never met a personality test I didn’t like. I love clicking even on the quirkiest of personality tests that show up on my Facebook...
Allie Heemstra
- Jan 23, 2020
- 5 min
A Recovering Perfectionist’s Guide to Goal Setting
On the blank slate of a new year, we often follow the ritual of setting resolutions and making goals about how things are going to be...