Introducing Allie Jones Consulting – A New Sister Brand to Illuminated Marketing

I worked at the customer service desk at the local mall in high school. I served as an RA in college. I was a third-grade teacher for five years. I’ve even worked for a while at a coffee shop/theatre/apartment that was a converted funeral home (but that’s a story for another day). In the last 8 years, I’ve been a marketing consultant. The set-ups—the "what" and the "how" of my vocation—have wildly ranged over the years. But the "why"—the source of joy and spark I’ve been drawn to—has always remained the same.

I’ve always been drawn to helping people feel seen and to the connections that lead to thriving. I loved the small talk that felt like true connection when I made people their daily cup of coffee. It made my day as a teacher when I saw the lightbulb come on for a student who was struggling. Hearing the joy and relief from a business owner after they read key messaging that wraps words around the heart of what they do is the most satisfying part of my job. The mall job? Let’s be honest—the true joy was in the people-watching. But the theme of my career and personal life has always been around helping people thrive through teaching, connecting, and offering ways to help people grow.

Seasons of our lives require different setups. Job descriptions change, curveballs come our way, routines and rhythms ebb and flow, but the way I see it, the theme of our lives remains a constant.

Illuminated Marketing started as a side hustle to support my travel, but it quickly turned into a full-time business rooted not only in human-centered marketing but also in purpose-driven conversations about leadership, strategic growth, and the ripple effect of how we show up in the world. While the marketing work my team and I get to do—websites, newsletters, logo development—has been incredibly rewarding, it’s the strategy and intentionality behind it that truly fuels me.

As I’ve worked with clients, I’ve realized that certain projects require more than just marketing expertise. They require coaching and facilitation to create the buy-in and engagement needed within teams. Marketing may be the final product, but the process—the intentional, strategic journey we lead our clients through—is where the magic happens.

That’s why I’m excited to announce the launch of Allie Jones Consulting, a new sister brand to Illuminated Marketing. While Allie Jones Consulting and Illuminated Marketing will go hand in hand, they serve distinct purposes.

Allie Jones Consulting will focus on leadership coaching, team facilitation, and strategic planning—helping leaders and organizations grow, align, and lead with purpose. It’s a natural evolution of the work I’ve been doing and an opportunity to serve clients with more in-depth leadership and strategy support.

Meanwhile, Illuminated Marketing will continue to focus on the marketing strategies and creative services that support businesses in telling their stories and achieving their goals. Our expertise in crafting compelling content and building digital experiences will remain central to our work, helping you grow your brand with purpose.

While Allie Jones Consulting adds a deeper layer of leadership and strategic growth, Illuminated Marketing will continue to be the place where your marketing needs are met. Both brands are rooted in the same goal: helping people thrive.

I’m so excited to continue this journey of helping individuals and organizations grow and thrive—through marketing, leadership, and strategy.

If you’re seeking a more strategic approach to your marketing or a thoughtful way to lead your organization, I’d love to help. Let’s explore how we can align with your theme—no matter your current setup.