Marketing Resources You'll Love

At Illuminated Marketing, we recognize that AI has become a force in our world. While we appreciate streamlined processes and the tools that help us do our job more efficiently, we never want to lose touch with the parts of our work that are best accomplished through human connection. AI can help us streamline a process or clarify a problem, but we use it strategically in ways that amplify our creativity and thought processes.

Over the years, I’ve been fortunate to work closely with clients on leadership development, team alignment, and strategic facilitation. These are the services I’ve been offering for some time now, and I’ve seen the profound impact they have on organizations.

Feel like social media is a necessary evil in your marketing strategy? Let’s reimagine how it can work in your business.

A poem for my birthday, inspired by what I love.

My favorite aisle in Target is the school supply aisle. It started as a little girl—every August we’d come in from the mugginess that was...

Many of us are grappling with how to orient our lives coming out of this pandemic. Here are some guideposts to hustle less.

Why and how you should cultivate your own personal board of advisors for your business and life.

I’ve been burned out before. I do everything I can to make sure I never have to experience that feeling again. Five years ago, I was a...

On the blank slate of a new year, we often follow the ritual of setting resolutions and making goals about how things are going to be...