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Megan Phillips

North Edge: Website and Branding Refresh to Boost Community Impact

Updated: Nov 21


Business cards for North Edge Business Financing and Community Development scattered over a light blue table.

The Client

North Edge, formerly known as Arcata Economic Development Corporation (AEDC), is a non-profit organization that empowers local businesses and communities in Northern California. With their rebrand, North Edge sought a fresh digital presence to reflect their updated mission and values. To achieve this, they partnered with Illuminated Marketing to revamp their website and develop a new brand identity, ensuring that their digital footprint aligned with their goals and resonated with their audience.


How Illuminated Marketing Helped

  • Logo Development & Brand Identity

  • Website Redesign

  • SEO Optimization


The Results

Illuminated Marketing’s work resulted in a complete digital transformation for North Edge. Their new branding and website have strengthened their online presence, providing a clear, accessible platform that reflects their mission. The SEO improvements have led to increased traffic, and their updated design has enhanced user experience and engagement.



Check it Out



Interested in learning more about what Illuminated Marketing can do for your organization?

If you're intrigued by how we helped North Edge revamp their brand and online presence, let’s set up a call to see how we can elevate your organization! Schedule your free consultation today to start the conversation.

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