Changing Tides Family Services is a family resource agency offering community-based services for behavioral and family empowerment and early learning and care. However, you wouldn’t have known that looking at their old logo. 

When people talk about what makes a great logo, the conversation can often include those well-known brands. You know McDonald’s Golden arches, Nike’s swoosh, and Apple’s…well, apple. These logos are instantly recognizable, set trends, and most importantly: they’re simple. But you’re not a global corporation. You’re a community organization looking to rebrand. Or an economic development trying to rally stakeholders. You’re a small business just starting out. Do you still need