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Allie Heemstra
- Apr 23, 2020
- 2 min
Here are Some Helpful Resources to Get you Through this Crisis
There’s a lot of information, webinars, tips, and ideas coming our way right now. Some is helpful, some is overwhelming, and a lot of it is just noise. I wanted to share some of the articles, podcasts, and resources I’ve found to be most helpful! Peruse if you’d like, delete if you’re feeling overwhelmed! And speaking of being helpful, I’d really like to hear from you what would be most helpful for you during this time. Would you be willing to take this short survey? I’ll use

Allie Heemstra
- Apr 9, 2020
- 3 min
Intentional Marketing for Resilient Businesses (Free Resource!)
As I write this, I’ve been sheltering in place for 17 days. The newness of the COVID-19 disruption has worn off, yet the wide chasm of the unknown looms ahead with no end in sight. I’m trying to find ways to keep my business moving forward, but there’s no telling how these ripple effects will play out. As entrepreneurs, we are action-oriented. We got into business to help others, to connect and to solve problems. None of us saw this coming when we sat down to envision our goa

Allie Heemstra
- Mar 26, 2020
- 3 min
Rethinking Resilience in the Midst of Crisis
A month ago, the premise of a global pandemic requiring all of us to stay at home indefinitely would have sounded like a far-fetched plotline for a political drama. And yet this our current reality. We are all trying to make the best of the situation, but in certain moments our ability to cope seems nearly drowned out by the stomach-dropping realization that we don’t know when this will end. For business owners, the mandate to “shelter in place” feels particularly heavy. This
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