The Client
The Humboldt County Office of Elections is led by Juan Pablo Cervantes, Registrar of Voters. This year, the Elections Office implemented the Voters Choice Act (VCA) which expanded voters’ options for how, when, and where they cast their ballots on election day, March 05, 2024. The Humboldt County Office of Elections needed extra support when it came to public outreach, building awareness, and providing educational services to voters to implement this initiative successfully.
How Illuminated Marketing Helped
Brand Development
Key Messaging
Logo Creation
Graphic Design
Marketing Strategy
Copywriting
Translation Services
Social Media Campaign & Advertising
Public Relations
Ad Management
PSA & Video Development
ADA Accessibility Check
The Results
In working closely with the Humboldt County Office of Elections, Illuminated Marketing created an ADA-compliant Public Outreach Toolkit to help spread awareness about the new changes the Voter’s Choice Act brings to Humboldt County. In addition to the Public Outreach Toolkit, we helped create and distribute accessible, engaging, and evergreen materials. Including but not limited to; an engaging Social Media campaign, Public Service Announcements (PSAs), educational Radio Advertisements, Print Materials, targeted Digital Advertisements, and comprehensive Voter Resources available in English, Spanish, and Hmong. These combined efforts led Humboldt County to see one of the highest early voter turnouts on record!
Check it Out
Watch a 60-second PSA Video we created for them here
Explore the Humboldt County Office of Election’s social media channels - Instagram, Facebook
Review the Public Outreach Toolkit
Interested in learning more about what Illuminated Marketing can do for your community organization?
If you're intrigued by the ways we were able to help the Humboldt County Office of Elections, let's set up a call to see how we can improve your organization’s messaging and brand presence! Schedule your free consultation today to start the conversation!