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Humboldt County Office of Elections & the Voter’s Choice Act


PSA with Juan Pablo Cervantes, Registrar of Voters

The Client

The Humboldt County Office of Elections is led by Juan Pablo Cervantes, Registrar of Voters. This year, the Elections Office implemented the Voters Choice Act (VCA) which expanded voters’ options for how, when, and where they cast their ballots on election day, March 05, 2024. The Humboldt County Office of Elections needed extra support when it came to public outreach, building awareness, and providing educational services to voters to implement this initiative successfully. 


How Illuminated Marketing Helped

  • Brand Development

  • Key Messaging

  • Logo Creation

  • Graphic Design 

  • Marketing Strategy

  • Copywriting 

  • Translation Services

  • Social Media Campaign & Advertising

  • Public Relations

  • Ad Management

  • PSA & Video Development

  • ADA Accessibility Check 


The Results

In working closely with the Humboldt County Office of Elections, Illuminated Marketing created an ADA-compliant Public Outreach Toolkit to help spread awareness about the new changes the Voter’s Choice Act brings to Humboldt County. In addition to the Public Outreach Toolkit, we helped create and distribute accessible, engaging, and evergreen materials. Including but not limited to; an engaging Social Media campaign, Public Service Announcements (PSAs), educational Radio Advertisements, Print Materials, targeted Digital Advertisements, and comprehensive Voter Resources available in English, Spanish, and Hmong. These combined efforts led Humboldt County to see one of the highest early voter turnouts on record! 



Check it Out

Interested in learning more about what Illuminated Marketing can do for your community organization?

If you're intrigued by the ways we were able to help the Humboldt County Office of Elections, let's set up a call to see how we can improve your organization’s messaging and brand presence! Schedule your free consultation today to start the conversation!

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