At Illuminated Marketing, we recognize that AI has become a force in our world. While we appreciate streamlined processes and the tools that help us do our job more efficiently, we never want to lose touch with the parts of our work that are best accomplished through human connection. AI can help us streamline a process or clarify a problem, but we use it strategically in ways that amplify our creativity and thought processes.

If you’ve ever found yourself rushing to pull together a last-minute campaign or feeling embarrassed about an out-of-date website, you’re not alone. Many leaders feel off balance in their marketing — overextended, inconsistent, and frustrated that their message isn’t landing the way they hoped.

In my new advice column series, I tackle the main marketing issues that keep us up at night.