simplifying social media 2019 workshop series
Social media is an essential component of marketing. While it provides endless opportunities to creatively share your brand and connect with your ideal customers, it can also feel overwhelming and full of uncertainty. (What platforms should I be on and how often should I be posting? How do I make sure these posts actually drive sales and get a return on my investment? And when the heck am I supposed to be able to be doing all of this in the midst of my busy schedule?!?)
In this six-week workshop series, I will provide an in-depth and practical look at how to best leverage social media for your business. The classes are designed to equip business owners and/or their employees with the skills and tools necessary to build, grow, and maintain a thriving online presence.
When: Monday Evenings from 5:00 to 6:30, October 7 - November 11
Where: Business HQ (612 G. St. Ste. 101, Eureka CA)
Cost: $450, ($250 for students!) or $75 for an individual class
what we'll be covering
SESSION 1: REDEFINING MARKETING & SOCIAL MEDIA (10/7)
Gain a broader understanding of today’s marketing strategies and branding concepts, and the various roles a social media manager can take on for a company.
SESSION 2: CLARIFY YOUR AUDIENCE (10/14)
Create your ideal customer personas to clarify your audience and online messaging.
SESSION 3: DEFINING YOUR BRAND STORY (10/21)
Learn strategies for how to write captivating content using a Brand Story framework and establish key messages for your business.
SESSION 4: THE ANATOMY OF SOCIAL MEDIA (10/28)
Dive deeper into the different social media platforms, and break out of your comfort zone to leverage the various features within the platforms that matter most.
SESSION 5: STREAMLINE YOUR MARKETING PROCESS (11/4)
Find ways to work smarter, not harder with this jam-packed tour of tools and resources to help streamline the social media management process.
SESSION 6: ANALYZING YOUR SOCIAL MEDIA SUCCESS (11/11)
Translate the results of your social media engagement into actionable data to grow your business.
6 interactive workshop sessions (1.5 hours each)
A 50+ page workbook with resources and guides for future reference
Guided "homework" after each session—tasks designed to help your employee implement what we learned in class.
Effective social media strategy tailored to your business
Measurable goals to track your ROI
Clarified brand messaging and style guide
A streamlined system for ongoing social media management with built-in check-ins between your social media manager and yourself
A curated resource library for additional training
Email support for both the social media manager and business owner throughout the workshop.
what you get
what if I don’t have an employee I can train?
Not a problem! I’ve built some Choose-Your-Own-Adventure options for this workshop.
OPTION 1: TAKE THE CLASS YOURSELF!
This class will also be relevant and very helpful for business owners looking to increase their social media skills as well. Use this class to develop a sustainable plan for your social media (and other avenues of marketing!) that fits your business and your schedule.
OPTION 2: HIRE A SOCIAL MEDIA MANAGER
If you’re a solo-entrepreneur looking to delegate some of your workload, I’d be happy to connect you with a freelance social media marketer. This individual would meet with you throughout the course of this class (whenever it fits with your schedule) to learn about your business goals and brand and then develop a unique social media marketing plan throughout the course of the workshop. (Pricing for this option would be different-and tailored to fit your needs.)
Social media is an essential component of marketing, but it doesn't have to be an all-consuming task. This workshop is designed to give you and your employee tangible skills and strategies you can start implementing right away to grow your business.
I'm intentionally keeping this class size small so I can give each business individualized attention throughout the workshop. So you'll want to reserve your spot sooner rather than later!