League of Women Voters of Humboldt County
The Client: The League of Women Voters was looking to increase their social media presence and encourage Humboldt County to register to vote for the 2020 elections. The LWV wanted to educate and give confidence to voters across the county.
The Results: Using social media, newsletters, educational videos posted on YouTube, and weekly forums, we were able to increase the LWV’s social media presence, provide nonpartisan educational content, and reach demographics that usually have lower voter turnout rates. With COVID-19 being a huge barrier for people, the campaign focused on encouraging as many people as possible to utilize absentee ballots to cast their votes. We created online campaigns with easy-to-understand content and empowered voters with the knowledge they needed to vote with confidence.