The Client: The City of Eureka developed and adopted a Strategic Arts Plan in 2017. The plan was an economic development tactic, developed in collaboration between the City of Eureka’s Development Department and Eureka’s arts community. While the plan created a positive momentum, the plan was mostly an internal document. They wanted a digital marketing platform that would unite residents and welcomes visitors.
We took the long-form content from a PowerPoint document and repurposed it into a website that showcased the vibrant art and culture within the city, and outlined the major initiatives of the Strategic Plan.